Barbara is our resident window display guru, her keen eye for design and detail has resulted in our window outside the University Waterstones looking better than ever. In the office we are often baffled by the things Barbara can come up with, so we thought we would interview her to find out more…
So Barbara, what process do you go through when designing a window display? Firstly, it is key to determine what the window is promoting. Ffor example at the minute I am working on an Easter window display, I decided to focus and promote spring in the garden as the direct theme of the window. I then look for inspiration from the internet, social media such as pinterest, current trends in magazines and even films. From this I generate a mental or physical mood board, or simply print off a key image to work around and make notes. Sometimes I choose a prop and work around that bringing in other props to complement it.
How do you know how many props to put into the window? I am quite a spatial person, I can see a space and will know straight away if something will fit or not, ... read more